At the core of our brand ethos, we are committed to being truly transparent. While we might not always be in a position to choose the highest level of responsible action in sourcing or designing, we can promise to communicate honestly and clearly about all of our products and processes so that our customers can make informed decisions in line with their personal values.

We prioritise natural fibres wherever possible, following a "choose monofibre, and unblended" approach to sourcing fabrics and accessories, as these offer the best potential for recyclability. Materials that don’t meet these requirements will have been chosen for availability, functionality and longevity purposes. Our material selection education and processes are ever-evolving. 

We aim to work with all suppliers in a climate of trust and don’t believe that profit comes from taking advantage of one another. We don’t engage in negotiations on the price of labour and we pay every one of our talented makers what they are worth. Our seasonal collections matched with our made-to-order Wedding Edit styles ensures that our makers are always supplied with means to make an income, and the close proximity of our studio to each maker for our woven garments keeps our travel footprint low.

Founded on a locally made ethos, we pride ourselves on our Australian Made woven collections. There are many positive impacts associated with local manufacturing, including lowered carbon footprint, high quality workplace health and safety management, and providing jobs and income to our local economy. 

Implementing circular solutions are at the forefront of design decisions at JB. We are committed to sourcing responsible fibres that have the potential for future recycling wherever possible. Our JB Revived platform allows our customers to list, sell and shop pre loved JB. Managing waste and ensuring our garments stay in circulation for as long as possible.

Waste is a huge issue in the fashion industry. Being Australian Made means that we are able to keep our production runs small and repeat styles that sell out, rather than over producing and being left with excess stock. Our scrap fabrics and off-cuts are saved by our cutter and upcycled in house or kept for industry recycling initiatives. Our knitted garments are constructed to shape, ensuring that there is minimal yarn wasted.

Polyester, nylon, acrylic, and other synthetic fibres — all of which are forms of plastic — are now about 60 percent of the material that makes up our clothes worldwide. Plastic made today will continue to exist on this planet for hundreds, if not thousands, of years. Minimising single-use plastic and synthetic fibres is a  meaningful step towards a more responsible future as a brand. It is of the utmost importance to manage this aspect of our waste in our studio practices and any aspect of the manufacturing process that is within our control to ensure our production footprint is as light as possible.