Focused on three core principles - responsible, transparent, inclusive - Jillian Boustred is committed to questioning and deconstructing the norm of accepted fashion processes in order to establish a more responsible way forward; paving a path that values the protection of people and our planet while honouring the inherent creativity and individual expression that comes with the art of fashion.

Looking at our business holistically, we are striving towards processes, practices and environmental choices that are responsible. We aim to contribute to a future of fashion that is considered, slow and ethical, with people and environment at the forefront of our practices. Find our responsible business intentions here


Proudly  made in Australia  since 2015, we have developed very close relationships with our suppliers and makers over the past six years we’ve been in business. We aim to work with all suppliers in a climate of trust and don’t believe that profit comes from taking advantage of one another. We don’t engage in negotiations on the price of labour and we pay every one of our talented makers what they are worth. Our seasonal collections matched with our made-to-order Bridesmaid styles ensures that our makers are always supplied with means to make an income, and the close proximity of the JB HQ to each maker keeps our travel footprint low. We are working to be completely transparent about our supply chain for each product and sharing the unique Garment Story of every piece on our website. 


Linen fabrications make up the majority of our collections and we strive to incorporate and research organic and responsibly sourced fibres as often as possible. GOTS certified organic cotton has been used throughout our SS21 collection and we aim to expand our product offering in this fabrication. For specific fabrication in past collections we have worked with Italian Mill Lanifico Cangioli - who are renowned for sustainable practices including solar energy power, chemical management and thermal saving. Dead Stock fabric is often used within our collection, dead stock fabric is end of the roll fabric that has come from large international fashion houses. There may be anything from 20m - 100m remaining that is no longer of use these labels. Styles made out of dead stock fabrics are limited, as once the fabric is gone, we often cannot get anymore of it. Shop our ever-growing range of responsible fibres here.

Waste Management

Waste is a huge issue in the fashion industry. Being Australian Made means that we are able to keep our production runs small and repeat styles that sell out, rather than over producing and being left with excess stock. Our scrap fabrics and off-cuts are saved by our cutter and repurposed into exclusive items for our Reclaimed range, including Scrunchies, Masks and Tote Bags. We also produce small drawstring bags for packaging orders - all made in house. We offer a lifetime repair and take back program to ensure no garment goes to waste.

Design Principles

Considered staples and go-to dresses for a curated wardrobe - our styles are designed to last and be lived in. Quality construction, fit and fabrication are key design principles that we work towards each season to ensure the longevity and wearability of each JB garment. 

Studio Practices

At the JB HQ we are committed to responsible practices even on a minute scale because we believe that every single contribution matters. Home compostable shipping satchels from Hero Packaging and responsible tissue paper and stickers from No Issue Tissue are used for all orders. We no longer unnecessarily swing tag our products and use tags only for essential communication purposes. We are committed to reducing our paper waste and use recycled and scrap paper commonly throughout the studio. Our team is personally committed to responsible behaviour. 

The Future

We’re really excited about building a responsible future at Jillian Boustred. We may still be little folk, but we know each step on our responsibility journey will make an impact and it is very important to us to share this knowledge as we have it. We are currently working on a responsibility framework for our comprehensive business goals which we are aiming to publish by the end of 2022.

We have set the below goals to achieve by the end of 2022:
  • Moving our garment care labels, swing tags and any other collateral to organic or recycled fibres and recycled Forest Stewardship Council (FSC) approved cardstock
  • Publish our JB Future Framework for a more comprehensive look at our goals for the conscious shopper
  • Integrating a carbon give back solution that is scalable to our business operations
  • Increase our use of sustainable and responsibly sourced fibres, including organic linen, GOTS certified cotton and recycled fibres
  • Expanding our size range across core pieces in our collections to further address our key inclusivity goals
  • Begin to host community outreach events to facilitate the growth of our JB community and share skills and knowledge in a collaborative way
  • Have all suppliers sign the JB Code of Conduct

    We have set the below goals to achieve by the end of 2023:

    • A year of reflection to assess and audit our achievements and failures, and re-commit to new goals

    We are constantly committed to reviewing our factory and supplier partnerships to ensure they uphold ethical standards and practices, as well as continually researching fabric and trims suppliers to find innovative and/or fibres and notions. We are committed to designing out waste and pollution in general as a long term and ever evolving goal, and hope that as we grow we will soon be in a position to measure our carbon footprint and implement carbon neutral initiatives at scale.

    Giving Back

    At JB we have partnered with initiatives such as Thread Together, One Girl and Red Cross. We are constantly researching and open to collaborating and working together with initiatives that help the fashion industry have a positive social impact.


    Committing to responsibility is a big task, at Jillian Boustred we definitely agree that teamwork makes the dream work! We want to encourage our customers to shop responsibly and curate their wardrobes in a way that is considered. Share what you know, ask questions and reach out - we love hearing from you!

    We're still working on all things responsibility and we'd love your input. You can reach out to us at

    Shop now

    Wool Margo SkivvyWool Margo Skivvy

    Wool Margo Skivvy

    Sizes: XS S M L XL
    Wavy TopWavy Top

    Wavy Top

    Sizes: XS S M L XL
    Mia DressMia Dress

    Mia Dress

    Sizes: S M L
    Lulu Ribbed DressLulu Ribbed Dress

    Lulu Ribbed Dress

    Sizes: S M L
    Olivia TrousersOlivia Trousers

    Olivia Trousers

    Sizes: XS S M L XL
    Spencer Ribbed DressSpencer Ribbed Dress

    Spencer Ribbed Dress

    Sizes: S M L
    Safari JumpsuitSafari Jumpsuit

    Safari Jumpsuit

    Sizes: XS S M L XL
    Oscar Ribbed SkirtOscar Ribbed Skirt

    Oscar Ribbed Skirt

    Sizes: S M L