Our Intentions

We want you to feel as confident about our ethical and environmental practices as you do when you step out in a JB outfit. We are primarily concerned with addressing responsibility, transparency and inclusivity in all areas of business. We choose not to align with any stockist, influencer or brand that does not uphold responsibility as key to their ethos. You can find out more about responsible business intentions here.

Our core values have driven us to set goals for the future, and we are committed to keeping these intentions at the forefront of everything we do.

Make high quality signature garments with longevity in mind

Put people and the planet at the forefront of everything we do

Reduce our contributions to social and environmental harm wherever possible

Ensure an ethical supply chain wherever possible

Share our progress towards our goals, even if we have failed to meet our expectations

Communicate with our supply chain, team and customers in a way that is honest and open

Publicly share our suppliers and vendors where possible

Share garment life cycle information to better inform our customers on their purchases

Continuously research and evaluate our resources and share knowledge as we learn

Design clothing that is flattering to a range of shapes, sizes and forms

Work with and hire from a range of backgrounds and ages, with an key emphasis on respect for diverse representation in model selection that is inclusive of all shapes, backgrounds, religions, cultures, beliefs, gender identities and orientations

Provide honest and available customer service that is non-discriminatory ensures everyone feels respected

A note on JB sizing - it is very important to us to start developing and extending our size range in order to further meet our inclusivity intention. We know that the fashion industry has done the female figure a disservice by limiting sizes and we'd like to play our part in changing this narrative. We are working to include a broader range of sizes across key pieces in our core collections and have set this as a goal to achieve in 2022.